If you’re heading to the NEC in Birmingham for Crufts, you’ll likely see a sea of Labradors and Spaniels. But for those who love the weird and wonderful, one of the thrills of Crufts is spotting the "hidden gems"— breeds so rare or unusual that most people wouldn't recognise them on the street!
While the show rings are packed with competition, one of the most popular attractions is the Discover Dogs area, where visitors can meet hundreds of pedigree breeds and speak directly with knowledgeable breed owners.
For anyone researching unusual dog breeds, considering a new puppy, or simply fascinated by rare dogs, Discover Dogs is a must-visit if you want to:
- Meet breeds you may never have seen before
- Learn about temperament, grooming and exercise needs
- Speak to experienced owners and breeders
- Compare similar breeds side-by-side
With over 18,000 dogs registered for this year's show and over 200 recognised breeds represented across the event, Crufts is one of the best places in the world to explore dog breed diversity. From native breeds to exotic newcomers, here are eleven rare or unusual dog breeds you likely haven't met before!
1. Bracco Italiano
Group: Gundog — Sunday
The Bracco Italiano is one of the oldest European pointing breeds, instantly recognisable for its long ears, noble head and slightly loose skin. Built for endurance rather than speed, they move with a powerful, ground-covering trot. Despite their serious working heritage, they are affectionate and gentle at home.
2. Xoloitzcuintle
Group: Utility — Saturday
Pronounced “sholo-its-quintli”, although commonly shortened to 'Xolo' - this ancient Mexican breed dates back thousands of years. Often hairless (though coated varieties exist), the Xolo has smooth skin, large upright ears and a calm, dignified presence. They are known for being loyal and deeply bonded to their owners however, their near-hairless appearance makes them one of the most visually striking breeds at the show.
3. Curly-Coated Retriever
Group: Gundog — Sunday
With a coat of tight, crisp curls covering almost the entire body, the Curly-Coated Retriever is both practical and eye-catching. Originally bred for retrieving game on land and water, they’re athletic, confident and slightly more reserved than Labradors.
4. Bavarian Mountain Hound
Group: Hound — Friday
Developed to track wounded game through mountainous terrain, the Bavarian Mountain Hound is a specialist scent hound with remarkable focus. They have a sleek, red coat and a calm, thoughtful expression. They remain relatively rare in the UK.
5. Komondor
Group: Pastoral — Thursday
The Komondor is unforgettable. Covered in dense white cords that form naturally as the dog matures, this Hungarian livestock guardian was bred to blend in with sheep flocks. Beneath the dramatic coat lies a strong, protective and steady dog.
6. Korean Jindo
Group: Utility — Saturday
The Korean Jindo is intelligent, agile and deeply loyal. With a fox-like face, pricked ears and curled tail, they have a classic spitz appearance. They are known for independence and strong problem-solving skills. They are still uncommon in the UK, making a Crufts appearance a rare opportunity to see one up close.
7. Azawakh
Group: Hound — Friday
The Azawakh is a slender, elegant sighthound from West Africa, bred to hunt in desert conditions. Extremely lean with fine bone structure and long legs, they move with effortless grace.
8. Griffon Bruxellois
Group: Toy — Saturday
Small in stature but huge in character, the Griffon Bruxellois has a charming, almost human expression. Their distinctive beard and large dark eyes give them an unmistakable look.
9. Löwchen
Group: Utility — Saturday
Meaning “Little Lion Dog”, the Löwchen is traditionally clipped with a lion trim — shaved hindquarters and a full mane. Historically popular with European nobility, they are lively, affectionate companions.
10. Bouvier des Flandres
Group: Working — Thursday
Strong, rugged and powerful, the Bouvier des Flandres was originally used for cattle herding and farm work. They have a thick, tousled coat and a steady, confident temperament.
11. Hungarian Pumi
Group: Pastoral — Thursday
The Hungarian Pumi is full of bounce and personality. Their corkscrew curls, alert ears and lively expression make them incredibly eye-catching. Originally bred for herding livestock, they are quick thinkers with plenty of energy.
Crufts is always full of surprises — from Best in Show moments to discovering a breed you’ve never seen before. Whether you’re visiting the NEC in person or following along from home, keep an eye out for those unusual breeds making their mark in the ring.
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